South West London Property Market Update: Trends, Prices, and Insights for 2025

Property Market

Posted in Jun 23 , 2025

If you're planning to buy, sell, or invest in property in Surrey or South West London, knowing the latest market trends is key. The 2025 property market is already showing signs of change, with shifting buyer behaviour, price adjustments, and local demand creating new opportunities. This guide gives you a clear picture of what’s happening in Surrey and South West London this year, with easy-to-understand insights and up-to-date facts.

What’s Driving the Market in 2025?

The UK property market saw a slowdown in late 2023 and early 2024 due to high interest rates and economic uncertainty. However, 2025 has started more positively, thanks to a stabilising economy, falling inflation, and expectations of lower mortgage rates.

Surrey and South West London are benefiting from this shift. These areas remain highly desirable, offering a balance of green space, transport links, good schools, and access to central London. Demand is returning, especially from families, professionals, and investors looking for long-term growth.

Average Property Prices in 2025

Here’s a look at the average prices in Surrey and key parts of South West London as of Q2 2025:

Area	Average Price	Annual Change (YoY)
Surrey (overall)	£510,000	+2.1%
Wandsworth	£695,000	+1.8%
Kingston upon Thames	£615,000	+2.5%
Richmond upon Thames	£755,000	+1.4%
Merton (e.g. Mitcham)	£510,000	+3.2%
Sutton	£480,000	+2.0%

Prices have grown modestly compared to the sharp increases during the pandemic. However, the market remains stable — a sign of long-term confidence returning among buyers and sellers.

Surrey Market Trends 2025

1. More Family Buyers Returning

Surrey continues to attract families thanks to its excellent schools, space, and lifestyle. Towns like Guildford, Epsom, and Reigate are seeing growing interest, especially from Londoners looking to upsize.

2. Demand for Green and Hybrid Living

Post-pandemic lifestyle changes are still influencing demand. Buyers want homes with gardens, space to work from home, and access to both countryside and city — and Surrey ticks all those boxes.

3. New Build Developments Growing

Several towns in Surrey are seeing new residential developments, especially near transport links. These homes are energy-efficient and appeal to younger professionals and downsizers alike.

South West London Trends 2025

1. First-Time Buyers Eyeing Outer Zones

Places like Mitcham, Tooting, and Norbury are seeing stronger demand from first-time buyers in 2025. These areas offer better value compared to more central boroughs, yet still have good travel connections and community feel.

2. Rental Market Remains Strong

With high rental demand and limited supply, landlords in Wandsworth, Merton, and Sutton continue to benefit from rising rents. Many investors are choosing to hold rather than sell, especially with interest rate cuts on the horizon.

3. Price Sensitivity Among Buyers

Buyers in South West London are still cautious about pricing. Properties that are realistically priced are selling quickly, but overpriced homes are sitting longer on the market.

Mortgage Rates and Buyer Confidence

Although mortgage rates remain higher than the historic lows of 2021, they’ve started to drop in early 2025. This has brought cautious optimism among buyers.

Average 5-year fixed rate: ~4.2% (down from 5.3% in 2024)
First-time buyer mortgage approvals: Up by 7% in Q1 2025
Buy-to-let activity: Stable, with signs of recovery in some boroughs

Lower interest rates are expected later in 2025, which may lead to more activity during the summer and autumn months.

Top Areas to Watch in 2025

Mitcham (Merton Borough)

Growing demand from first-time buyers and families
Improved high street and local amenities
Strong rental returns and new developments

Tooting (Wandsworth Borough)

Vibrant atmosphere with a mix of cultures and property styles
Underground and National Rail links boost value
Popular among young professionals and couples

Sutton

Excellent schools and family-friendly environment
More affordable than neighbouring areas
Expected to grow as infrastructure improves

Kingston and Surbiton

Attractive riverside living with high-quality schools
Demand remains high from both buyers and renters

What Should Buyers and Sellers Expect?

Buyers:

Be ready to act fast for well-priced homes.
Compare mortgage deals early and get an Agreement in Principle.
Consider areas slightly further out for better value (e.g., Norbury or Carshalton).

Sellers:

Price your property realistically — buyers are more informed than ever.
Good presentation and recent upgrades (like energy-efficient features) help sell faster.
Work with a local agent who knows how to market your type of property.

How Cribs Estates Helps You Navigate the 2025 Market

At Cribs Estates, we understand that the property market can feel confusing — especially with all the recent changes. That’s why we’re here to support you every step of the way.

Here’s how we help:

Accurate Valuations: We keep up with real-time data and local trends so you get the right price.
First-Time Buyer Support: From mortgages to viewings, we explain everything in simple terms.
Local Expertise: Based in South West London, we know the hidden gems and best streets.
Flexible Viewing Options: Whether you prefer in-person or virtual viewings, we make it easy.
Honest Advice: We don’t pressure you — we guide you based on what’s best for your situation.

Thinking of buying, selling, or renting in Surrey or South West London?
Let Cribs Estates be your local guide in 2025 — helping you make the right move with confidence.

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